Knowsley Older People's Voice

Dignity for Older People

Dignity in Care Campaign in Knowsley

Launched in November 2006, for sale the Dignity in Care Campaign aims to put dignity and respect at the heart of care services.

Over 18,000 people have now joined the campaign as Dignity Champions (people who have signed up in support of the need to deliver care services that respect dignity). They are part of a nationwide movement, working individually and collectively, to ensure people have a good experience of care when they need it. They include Councillors, staff at all levels in NHS and social care, volunteers, service users, their carers and members of the public.

The campaign is about winning hearts and minds, changing the culture of care services and placing a greater emphasis on improving the quality of care and the experience of citizens using services including NHS hospitals, community services, care homes and home support services.

It includes action to:

  • Raise awareness of dignity in care;
  • Inspire local people to take action;
  • Share good practice and give impetus to positive innovation;
  • Transform services by supporting people and organisations in providing dignified services;
  • Reward and recognise those people who make a difference and go that extra mile.

In support of this campaign, people across the country, from all walks of life, are signing up as Dignity Champions.

Before the campaign was launched, numerous listening events took place around he country to find out what Dignity in Care meant to people. The issues raised at these events resulted in the development of the 10 point Dignity Challenge. The challenge depicts what high quality services that respect people’s dignity should include; these are –

  1. Have a zero tolerance of all forms of abuse
  2. Support people with the same respect you would want for yourself or a member of your family
  3. Treat each person as an individual by offering a personalised service
  4. Enable people to maintain the maximum possible level of independence, choice and control
  5. Listen & support people to express their needs & wants
  6. Respect People’s Right to Privacy
  7. Ensure People feel able to complain without fear of retribution
  8. Engage with family members and carers as care partners
  9. Assist people to maintain confidence and a positive self-esteem
  10. Act to alleviate people’s loneliness and isolation

We aim to promote awareness of these ten points to everyone involved in Health & Social care.

Awareness Raising Events – Knowsley 9th March

 An ‘Awareness Raising’ event was held in Knowsley on March 9th. The event attracted over 200 people from across the local partner organisations including the PCT, Local Council, Care Home and Domiciliary care sector. A range of presentations were given by local organisations showcasing the innovative ways in which they have embedded dignity in the delivery of care. Knowsley also launched their local Dignity Charter at this event and encouraged local organisations to sign up to it.

What is a Dignity Champion?

A Dignity Champion is someone who believes passionately that being treated with dignity is a basic human right, not an optional extra. They believe that care services must be compassionate, person centred, as well as efficient, and are willing to try to do something to achieve this.

‘I have handed out Dignity Challenge Cards to all staff in my care home – each time we have a team meeting we focus on one of the 10 Dignity Challenges and discuss what we can do to meet that challenge. Each meeting results in us making
changes to the way we provide care’

Dignity Champions are willing to:

  • stand up and challenge disrespectful behaviour rather than just tolerate it;
  • act as good role models by treating other people with respect, particularly those who are less able to stand up for themselves;
  • speak up about Dignity to improve the way that services are organised and delivered;
  • influence and inform colleagues;
  • listen to and understand the views and experiences of citizens.

Champions are all committed to taking action, however small, to create a care system that has compassion and respect for those using its services. Each Dignity Champion’s role varies depending on their knowledge and influence and the type of work they are involved in. There are many small things that you can do that can have a big impact on people’s lives, as well as taking on a more active role if you have the time to do so.

Dignity Champions include health and social care managers and frontline staff. They also include doctors, dieticians, porters, care workers in care homes, MPs, councillors, members of local action groups and Local Involvement Networks (LINks), and people from voluntary and advocacy organisations. People who use care services, their relatives and Carers as well as members of the public are becoming Dignity Champions.

Everybody can do their little bit to influence others and change the way care is delivered; If you would like to be part of this campaign or sign up as a dignity champion contact Age Concern Knowsley on 0151 443 4875.

My year as National Dignity Ambassador (pdf)

Leave a Reply

KOPV is a formally constituted body & has a Steering group of 12 elected members responsible for planning & delivering the work of KOPV on behalf of its members